When Palam caught the Chennai Express!
2013 has seen Palam creating waves in the saree industry as well as Bollywood by associating with Shah Rukh Khan's mega blockbuster, Chennai Express. As exclusive Saree Partners for the movie, Palam supplied silk and fancy sarees to the celebrated costume designer Manish Malhotra who then styled the sarees worn by DeepikaPadukone in the movie.
The sarees and half sarees went on to create a rage with people from across the world buying the collections that were launched as the Palam Silks Chennai Express Collection.
As part of the association, Palam also hosted the Chennai Express Fashion Show that took place in Chennai on the 2nd of August. The event also saw Palam playing host to Shah Rukh Khan and DeepikaPadukone themselves! The highlight of the event was when SRK danced to the hugely popular 'Lungi Dance' song draped in a Palamsaree!
The fashion show was also followed up by a star-studded premiere of the movie in a leading cinema on the eve of the movie's release.
"Red Chillies reached out to us as they saw a good fit between our target group and the character portrayed by Deepika in the movie. For us, it was a national pedestal and an offer we couldn't refuse!" commented Ms. Jeyasree Ravi, Proprietor of Palam Silks.
The Palam Silks Chennai Express collection are on sale on this website till October 8th, 2013.
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