Palam Highlights 1 – Palam Silks

Sri Palam Silk Sarees - set up in 2003 in a quaint little shop in Pondy Bazaar.

Started by Ms. Jeyasree Ravi, daughter of Dr. Nalli Kuppuswamy Chetty. Right from the beginning, her single-minded vision has been to make silk popular with younger women.

Hosted first-ever fashion show for silk sarees in December 2009 in Chennai - Silkline '10. Conducted Silkline '11 in September 2010.

Opened first branch in Alwarpet in June 2011.

Conducted Silkline '12 in September 2011.

Opened store in Chennai in Annanagar in Feb 2012.

In 2012, launched two new concept sarees — the Slim Fit Silk Saree and the UltraLite Fusion Silk. The latter launched in a mix of silk and silk cotton to give the wearer both the grandeur of silk and the convenience and comfort of silk cotton.

In 2013, associated with Chennai Express. Palam Silks sarees were styled by designer Manish Malhotra and adorned the leading lass, Deepika Padukone in the movie. The sarees were made available at all Palam stores and on this website as the Chennai Express Palam Silks Collection.

In 2014, launched Silkline ’15 collection show casing Silverline silk, Blend’n Trend silk and Palam Hues.

In 2016, Saw the launch of First Look 2016 - Launched a series of 12 collections on Jan 2016, one for every month, covering the specialties of each month for the upcoming includingSummer Mango Collection for the month of March, Back To School collections for June, and Christmas specials for December.

On December, launched the Concert collections, "Swaras in Silk", A series of Kanchipuram silk sarees with pure zari border designs depicting 5 quintessential carnatic raagas woven with silk fabrics.

In 2017, Anna Nagar has got a new landmark. Unveiling our new store on Anna nagar 2nd Avenue. Bringing kanchipurams up close and personal with a hangar arrayed display unit where saree enthusiasts can touch and feel every fabric in the store.

On May, launched "Fabric of Dreams", a showcase of limited edition Kanchipuram silk sarees at The Folly, Amethyst, Chennai. Fifty designer luxury silk whichwere contemporary along with a traditional streak in them. The sarees featured traditional GettiPet borders, floral wine borders, modern zari buttas and geometric designs.

On August, we premiered "Nava" at the Vogue Wedding Show in Delhi. Nava is an exuberant range of lightweight bridal Kanchipuram silk sarees, woven as a wrinkle-free fabric, in wildly experimented colours and patterns. The sarees are a fusion of modernity and tradition featuring silver zari and gold zari.